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- Smart, fast, accurate writer experienced in all major healthcare categories and clinical settings plus a variety of other industries.
- Equally at home with traditional communications, new media and emerging electronic technologies.
- Proven track record combined with up-to-date insights into rapid changes in healthcare delivery, pharmaceutical marketing and medical practice.
- Effective leader and/or efficient member of multidisciplinary teams.
- Uniquely able to foster collaboration among creative, engineering, executive, sales and other disciplines.
- Literate in HTML/XHTML, XML; some JavaScript and VB; understanding of database design, system architecture and reengineering.
- Excellent strategic, conceptual, client relations and presentation skills.
| Current |
Gwenne Lally Marketing Services, Killingworth CT
Proprietor |
| 2000-2002 |
Gwenne Lally Marketing Services, East Brandywine, PA
Proprietor |
| 1996-2000 |
K.I. Lipton, Doylestown, PA
Senior Vice President, Creative Director |
| 1991-1996 |
Sulpizio Associates/Roberts & Raymond, Philadelphia, PA
Senior Vice President, Creative Director |
| 1982-1991 |
William Douglas McAdams, New York, NY
1989-1991 Senior Vice President, Copy Director
1984-1989 Vice President, Copy Supervisor
1982-1984 Copy Supervisor |
| 1978-1982 |
Medicus-Intercon division, Benton & Bowles, New York, NY
1980-1982 Vice President, Creative Group Head
1978-1980 Copy Supervisor |
| 1977-1978 |
Klemtner Advertising, New York, NY
Senior Copywriter |
| 1976-1977 |
William Douglas McAdams, New York, NY
Copywriter |
| 1972-1976 |
Macy's, Bloomingdales, freelance, New York, NY
Copywriter |
 Healthcare - Abbott, Amgen, Astra, BMS, Chesebrough-Ponds, Ciba-Geigy, Glaxo/GSK, Hoechst-Roussel, Johnson & Johnson, Merck, Novo Nordisk, Pfizer, Procter & Gamble, Purdue-Frederick, Richardson-Vicks, Roche, Schering-Plough, Wyeth-Ayerst.
B2B/consumer - 3M, American Home Products, Atlantis Group, Best Foods, Benjamin Moore, CertaPro Painters, Church & Dwight (Arm & Hammer), Conectiv, Epicore Bionet, H.J. Heinz, Logic, Ocular Networks, Rohm and Haas, Standard Brands, Stanley Tools, Unilever, U.S. Tennis Association.
| 2001 |
M.S. in Information Science, Penn State University
Dept. of Engineering Award for Overall Achievement |
| 1972-1977 |
Graduate credits in anthropology, economics and comparative literature, C.U.N.Y and N.Y.U. |
| 1971 |
B.A. in Liberal Arts, Sarah Lawrence College/Wesleyan University |
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