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Copy. Content. Consulting.

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Overview
  • Smart, fast, accurate writer experienced in all major healthcare categories and clinical settings plus a variety of other industries.
  • Equally at home with traditional communications, new media and emerging electronic technologies.
  • Proven track record combined with up-to-date insights into rapid changes in healthcare delivery, pharmaceutical marketing and medical practice.
  • Effective leader and/or efficient member of multidisciplinary teams.
  • Uniquely able to foster collaboration among creative, engineering, executive, sales and other disciplines.
  • Proficient in HTML/XHTML; XML-literate; some JavaScript and VB; understanding of database design, system architecture and reengineering.
  • Excellent strategic, conceptual, client relations and presentation skills.
Professional experience
Current Freelance writing, Web site design and consulting
2000-2002 TechnALLogy Marketing Services
Founder
1996-2000 K.I. Lipton, Doylestown, P.A.
Senior Vice President, Creative Director
1991-1996 Sulpizio Associates/Roberts & Raymond, Philadelphia, P.A.
Senior Vice President, Creative Director
1982-1991 William Douglas McAdams, New York, N.Y.
1989-1991 Senior Vice President, Copy Director
1984-1989 Vice President, Copy Supervisor
1982-1984 Copy Supervisor
1978-1982 Medicus-Intercon division, Benton & Bowles, New York, N.Y.
1980-1982 Vice President, Creative Group Head
1978-1980 Copy Supervisor
1977-1978 Klemtner Advertising, New York, N.Y.
Senior Copywriter
1976-1977 William Douglas McAdams, New York, N.Y.
Copywriter
1972-1976 Macy's, Bloomingdales, freelance, New York, N.Y.
Copywriter
Representative clients

Healthcare - Amgen, Astra, BMS, Chesebrough-Ponds, Ciba-Geigy, Glaxo/GSK, Hoechst-Roussel, Johnson & Johnson, Merck, Pfizer, Procter & Gamble, Purdue-Frederick, Richardson-Vicks, Roche, Schering-Plough, Wyeth-Ayerst.
B2B/consumer - 3M, American Home Products, Atlantis Group, Benjamin Moore, Best Foods, CertaPro Painters, Church & Dwight (Arm & Hammer), Conectiv, Epicore Bionet, H.J. Heinz, Logic, Ocular Networks, Rohm And Haas, Standard Brands, Unilever.

Education
2001 M.S. in Information Science, Penn State University
Dept. of Engineering Award for Overall Achievement
1972-1977 Graduate credits in anthropology, economics and comparative literature, C.U.N.Y and N.Y.U.
1971 B.A. in Liberal Arts, Sarah Lawrence College/Wesleyan University



Gwenne Lally Marketing Services
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